{"id":1042,"date":"2023-01-02T00:54:42","date_gmt":"2023-01-02T00:54:42","guid":{"rendered":"https:\/\/portaldiadia.com\/?p=1042"},"modified":"2023-01-02T00:54:58","modified_gmt":"2023-01-02T00:54:58","slug":"preco-je-take-dolezite-mat-zoznam-e-mailov","status":"publish","type":"post","link":"https:\/\/portaldiadia.com\/sk\/preco-je-take-dolezite-mat-zoznam-e-mailov\/","title":{"rendered":"Pre\u010do je tak\u00e9 d\u00f4le\u017eit\u00e9 ma\u0165 zoznam e-mailov?"},"content":{"rendered":"

Mnoho podnikate\u013eov si neuvedomuje, ak\u00e9 d\u00f4le\u017eit\u00e9 je vytvori\u0165 a zoznam e-mailov<\/strong> ke\u010f za\u010dn\u00fa podnika\u0165. Zvy\u010dajne o tom za\u010dnete prem\u00fd\u0161\u013ea\u0165 a\u017e po ur\u010ditom \u010dase a uvid\u00edte, ak\u00fd vplyv to m\u00e1 na rast va\u0161ej n\u00e1v\u0161tevnosti.<\/p>\n

Ke\u010f som prem\u00fd\u0161\u013eal o tom, ako v\u00e1m pom\u00f4c\u0165, pripravil som sprievodcu zoznam e-mailov<\/strong>. Takto lep\u0161ie pochop\u00edte, o \u010do ide a ako m\u00f4\u017eete tento neuverite\u013en\u00fd n\u00e1stroj za\u010da\u0165 pou\u017e\u00edva\u0165 u\u017e dnes. Zauj\u00edma \u0165a t\u00e9ma? Tak ur\u010dite sledujte tento \u010dl\u00e1nok so mnou!<\/p>\n

\"\"<\/p>\n

\u010co je zoznam e-mailov?<\/strong><\/p>\n

Jeden zoznam e-mailov<\/strong> nie je ni\u010d in\u00e9 ako zoznam mien a e-mailov\u00fdch adries \u013eud\u00ed, ktor\u00ed v\u00e1m dali povolenie informova\u0165 ich o v\u00e1s a va\u0161ej spolo\u010dnosti. T\u00fdmito inform\u00e1ciami m\u00f4\u017eu by\u0165 napr\u00edklad zmeny, udalosti, \u0161peci\u00e1lne akcie a tipy a triky.<\/p>\n

Najjednoduch\u0161\u00ed sp\u00f4sob je vytvori\u0165 si zoznam e-mailov<\/strong> v softv\u00e9ri \u0161peci\u00e1lne vytvorenom z e-mailovej marketingovej slu\u017eby, ako je Mailchimp. To v\u00e1m umo\u017e\u0148uje automatizova\u0165 a segmentova\u0165 registr\u00e1cie a odosiela\u0165 e-maily.<\/p>\n

Pre\u010do je zoznam e-mailov tak\u00fd d\u00f4le\u017eit\u00fd?<\/strong><\/p>\n

Prostredn\u00edctvom va\u0161ej webovej str\u00e1nky sa n\u00e1v\u0161tevn\u00edci zaregistruj\u00fa u v\u00e1s zoznam e-mailov<\/strong>. Zadaj\u00fa svoje meno a e-mailov\u00fa adresu a ak ste t\u00fato mo\u017enos\u0165 povolili, musia svoju registr\u00e1ciu znova potvrdi\u0165 prostredn\u00edctvom e-mailu, ktor\u00fd dostan\u00fa.<\/p>\n

To znamen\u00e1, \u017ee sa ve\u013emi zauj\u00edmaj\u00fa o inform\u00e1cie, ktor\u00e9 im poskytnete. V\u010faka tomu je ove\u013ea jednoduch\u0161ie premeni\u0165 potenci\u00e1lnych potenci\u00e1lnych z\u00e1kazn\u00edkov na platiacich z\u00e1kazn\u00edkov.<\/p>\n

Jeden zoznam e-mailov<\/strong> Dobre \u0161trukt\u00farovan\u00e1 kampa\u0148 pon\u00faka ove\u013ea viac konverzi\u00ed ako napr\u00edklad kampa\u0148 na soci\u00e1lnych sie\u0165ach. M\u00f4\u017eete pokojne predpoklada\u0165, \u017ee \u013eudia \u010dakaj\u00fa na va\u0161e e-maily, na ni\u010d sa nezaregistrovali, v\u0161ak?<\/p>\n

Nieko\u013eko d\u00f4vodov, pre\u010do je e-mail tak\u00fdm \u00fa\u010dinn\u00fdm prostriedkom komunik\u00e1cie:<\/p>\n

    \n
  1. E-mail je adresovan\u00fd<\/strong><\/li>\n<\/ol>\n

    V\u00e1\u0161 predplatite\u013e zoznam e-mailov<\/strong> U\u017e uk\u00e1zal, \u017ee m\u00e1 z\u00e1ujem o to, \u010do pon\u00fakate. To v\u00e1m umo\u017e\u0148uje robi\u0165 ve\u013emi konkr\u00e9tne a cielen\u00e9 ponuky.<\/p>\n

    \u010c\u00edm v\u00e4\u010d\u0161\u00ed je v\u00e1\u0161 zoznam e-mailov, t\u00fdm viac \u013eud\u00ed oslov\u00edte a t\u00fdm vy\u0161\u0161\u00ed bude v\u00e1\u0161 konverzn\u00fd pomer. A viete: ka\u017ed\u00fd m\u00e1 e-mailov\u00fa adresu, na rozdiel od \u00fa\u010dtu na soci\u00e1lnych sie\u0165ach. \u0160anca, \u017ee oslov\u00edte svoju cie\u013eov\u00fa skupinu prostredn\u00edctvom e-mailu, je teda vysok\u00e1.<\/p>\n

      \n
    1. Efekt\u00edvnos\u0165 e-mailu sa d\u00e1 dobre mera\u0165<\/strong><\/li>\n<\/ol>\n

      V e-mailovom programe, ktor\u00fd pou\u017e\u00edvate, s\u00fa v\u0161etky \u010d\u00edsla zaregistrovan\u00e9 spr\u00e1vne. Takto budete ma\u0165 v\u017edy priamy preh\u013ead o tom, ko\u013eko \u013eud\u00ed otv\u00e1ra va\u0161e e-maily a ako \u010dasto (a na ktor\u00e9) odkazy klikaj\u00fa.<\/p>\n

      Ide o ve\u013emi cenn\u00e9 inform\u00e1cie, ktor\u00e9 v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 vytv\u00e1ra\u0165 najefekt\u00edvnej\u0161ie kampane a bulletiny.<\/p>\n

        \n
      1. V\u00e1\u0161 e-mailov\u00fd zoznam<\/strong> a tvoj<\/strong><\/li>\n<\/ol>\n

        Na soci\u00e1lnych m\u00e9di\u00e1ch, ako s\u00fa Facebook a Instagram, pou\u017e\u00edvate platformy in\u00fdch \u013eud\u00ed. Mus\u00edte dodr\u017eiava\u0165 podmienky, ktor\u00e9 definuj\u00fa a ktor\u00e9 m\u00f4\u017eu kedyko\u013evek zmeni\u0165.<\/p>\n

        V momente, ke\u010f zmenia ak\u00e9ko\u013evek konkr\u00e9tne pravidlo, m\u00f4\u017eete pr\u00eds\u0165 o v\u0161etk\u00fdch svojich sledovate\u013eov, a teda aj potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n

        Navy\u0161e nie ka\u017ed\u00fd, kto m\u00e1 r\u00e1d va\u0161u firemn\u00fa str\u00e1nku, uvid\u00ed v\u0161etko, \u010do uverejn\u00edte. S\u00favis\u00ed to s algoritmami, s ktor\u00fdmi tieto platformy pracuj\u00fa. Ich pr\u00edjmov\u00fd model pozost\u00e1va z rekl\u00e1m a chc\u00fa ich \u010do najviac podpori\u0165.<\/p>\n

        \u010co potrebujete na vytvorenie zoznamu e-mailov?<\/strong><\/p>\n

        Okrem toho, \u017ee je naozaj d\u00f4le\u017eit\u00e9 venova\u0165 tomu \u010das a pozornos\u0165, na vytvorenie a zoznam e-mailov<\/strong>. E-mailov\u00e9 adresy m\u00f4\u017eete za\u010da\u0165 zbiera\u0165 celkom jednoducho a lacno.<\/p>\n

        Va\u0161e z\u00e1kladn\u00e9 po\u017eiadavky, aby ste mohli za\u010da\u0165 zbiera\u0165 e-maily e\u0161te dnes:<\/p>\n

          \n
        • Str\u00e1nka.<\/li>\n
        • E-mailov\u00e1 marketingov\u00e1 slu\u017eba, ako je Mailchimp (bezplatne a\u017e 2 000 e-mailov\u00fdch adries), ActiveCampaign a MailBlue.<\/li>\n<\/ul>\n

          Sta\u010d\u00ed po\u017eiada\u0165 o prihl\u00e1senie na odber noviniek. V\u00fdmenou za emailov\u00fa adresu je v dne\u0161nej dobe potrebn\u00e9 pon\u00faknu\u0165 dar\u010dek, ako je e-kniha, minikurz, kontroln\u00fd zoznam a pod.<\/p>\n

          Op\u00fdtajte sa, \u010di chce n\u00e1v\u0161tevn\u00edk zosta\u0165 informovan\u00fd o va\u0161ich pr\u00edspevkoch a pon\u00faknu\u0165 mu nie\u010do na v\u00fdmenu. Pam\u00e4tajte, \u017ee tento dar\u010dek mus\u00ed by\u0165 vo v\u00fdklenku va\u0161ej webovej str\u00e1nky.<\/p>","protected":false},"excerpt":{"rendered":"

          Mnoho podnikate\u013eov si neuvedomuje, ak\u00e9 d\u00f4le\u017eit\u00e9 je vytvori\u0165 si e-mailov\u00fd zoznam, ke\u010f za\u010d\u00ednaj\u00fa podnika\u0165. Zvy\u010dajne o tom za\u010dnete prem\u00fd\u0161\u013ea\u0165 a\u017e nesk\u00f4r a uvid\u00edte, ak\u00fd to m\u00e1 vplyv na rast n\u00e1v\u0161tevnosti. Aby som v\u00e1m pomohol, pripravil som sprievodcu e-mailov\u00fdmi zoznamami. Takto pochop\u00edte [\u2026]<\/p>","protected":false},"author":1,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":{"0":"post-1042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financas"},"_links":{"self":[{"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":0,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaldiadia.com\/sk\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"pracovn\u00fd list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}