Many entrepreneurs don't realize how important it is to create a e-mail list when they start their business. You usually only start thinking about it after a while and see the impact it has on your traffic growth.
Thinking about helping you, I prepared a guide on e-mail list. This way, you will better understand what it is about, and how you can start using this incredible tool today. Are you interested in the subject? So be sure to follow this article with me!
What is an email list?
One e-mail list is nothing more than a list of names and email addresses of people who have given you permission to keep them informed about you and your company. This information could be, for example, changes, events, special promotions and tips and tricks.
The easiest way is to create your e-mail list in software specially created from an email marketing service, such as Mailchimp. This allows you to automate and segment registrations and send emails.
Why is an email list so important?
Through your website, visitors register with your e-mail list. They enter their name and email address, and if you have enabled this option, they must confirm their registration again via an email they receive.
This means they are very interested in the information you will give them. This makes it much easier to convert potential leads into paying customers.
One e-mail list A well-structured campaign offers many more conversions than, for example, a social media campaign. You can safely assume that people are waiting for your emails, they haven't registered for anything, right?
Some reasons why email is such a powerful means of communication:
- The email is directed
Your subscriber e-mail list He has already shown that he is interested in what you have to offer. This allows you to make very specific and targeted offers.
The larger your email list, the more people you will reach and the higher your conversion rate will be. And you know: everyone has an email address, in contrast to a social media account. The chance of you reaching your target group via email is therefore high.
- Email effectiveness can be measured well
In the email program you use, all numbers are registered correctly. This way, you will always have direct insight into how many people open your emails and how often (and which) links are clicked.
This is very valuable information that can help you create the most effective campaigns and newsletters.
- Your email list and yours
On social media, like Facebook and Instagram, you use other people's platforms. You must follow the conditions they define and which they can change at any time.
The moment they change any specific rule, you can lose all your followers and therefore potential customers.
Plus, not everyone who likes your business page will see everything you post. This has to do with the algorithms these platforms work with. Their revenue model consists of ads and they want to encourage that as much as possible.
What do you need to create an email list?
Besides the fact that it's really important to dedicate time and attention to this, you don't need much to create a e-mail list. You can start collecting email addresses quite easily and cheaply.
Your basic requirements to start collecting emails today:
- A site.
- An email marketing service such as Mailchimp (free up to 2000 email addresses), ActiveCampaign and MailBlue.
Just ask for a subscription to your newsletter. In exchange for an email address, nowadays it is necessary to offer a gift, such as an e-book, mini-course, checklist, etc.
Ask if the visitor wants to stay updated on your posts and offer something in exchange for that. Remember that this gift must be within your website's niche.
