{"id":1042,"date":"2023-01-02T00:54:42","date_gmt":"2023-01-02T00:54:42","guid":{"rendered":"https:\/\/portaldiadia.com\/?p=1042"},"modified":"2023-01-02T00:54:58","modified_gmt":"2023-01-02T00:54:58","slug":"proc-je-tak-dulezite-mit-seznam-e-mailu","status":"publish","type":"post","link":"https:\/\/portaldiadia.com\/cs\/proc-je-tak-dulezite-mit-seznam-e-mailu\/","title":{"rendered":"Pro\u010d je tak d\u016fle\u017eit\u00e9 m\u00edt seznam e-mail\u016f?"},"content":{"rendered":"<p>Mnoho podnikatel\u016f si neuv\u011bdomuje, jak d\u016fle\u017eit\u00e9 je vytvo\u0159it a <strong>seznam e-mail\u016f<\/strong> kdy\u017e za\u010dnou podnikat. Obvykle o tom za\u010dnete p\u0159em\u00fd\u0161let a\u017e po n\u011bjak\u00e9 dob\u011b a uvid\u00edte, jak\u00fd dopad to m\u00e1 na r\u016fst va\u0161\u00ed n\u00e1v\u0161t\u011bvnosti.<\/p>\n<p>Kdy\u017e jsem p\u0159em\u00fd\u0161lel o tom, jak v\u00e1m pomoci, p\u0159ipravil jsem pr\u016fvodce <strong>seznam e-mail\u016f<\/strong>. T\u00edmto zp\u016fsobem l\u00e9pe pochop\u00edte, o co jde a jak m\u016f\u017eete tento neuv\u011b\u0159iteln\u00fd n\u00e1stroj za\u010d\u00edt pou\u017e\u00edvat je\u0161t\u011b dnes. Zaj\u00edm\u00e1 v\u00e1s p\u0159edm\u011bt? Tak tento \u010dl\u00e1nek ur\u010dit\u011b sledujte se mnou!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1043\" src=\"http:\/\/portaldiadia.com\/wp-content\/uploads\/2023\/01\/Por-que-e-tao-importante-ter-uma-lista-de-e-mails.jpg\" alt=\"\" width=\"482\" height=\"298\" srcset=\"https:\/\/portaldiadia.com\/wp-content\/uploads\/2023\/01\/Por-que-e-tao-importante-ter-uma-lista-de-e-mails.jpg 482w, https:\/\/portaldiadia.com\/wp-content\/uploads\/2023\/01\/Por-que-e-tao-importante-ter-uma-lista-de-e-mails-300x185.jpg 300w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/p>\n<p><strong>Co je seznam e-mail\u016f?<\/strong><\/p>\n<p>Jeden <strong>seznam e-mail\u016f<\/strong> nen\u00ed nic jin\u00e9ho ne\u017e seznam jmen a e-mailov\u00fdch adres lid\u00ed, kte\u0159\u00ed v\u00e1m dali svolen\u00ed informovat je o v\u00e1s a va\u0161\u00ed spole\u010dnosti. Tyto informace mohou b\u00fdt nap\u0159\u00edklad zm\u011bny, ud\u00e1losti, speci\u00e1ln\u00ed akce a tipy a triky.<\/p>\n<p>Nejjednodu\u0161\u0161\u00ed zp\u016fsob je vytvo\u0159it si vlastn\u00ed <strong>seznam e-mail\u016f<\/strong> v softwaru speci\u00e1ln\u011b vytvo\u0159en\u00e9m z e-mailov\u00e9 marketingov\u00e9 slu\u017eby, jako je Mailchimp. To v\u00e1m umo\u017en\u00ed automatizovat a segmentovat registrace a odes\u00edlat e-maily.<\/p>\n<p><strong>Pro\u010d je seznam e-mail\u016f tak d\u016fle\u017eit\u00fd?<\/strong><\/p>\n<p>Prost\u0159ednictv\u00edm va\u0161eho webu se n\u00e1v\u0161t\u011bvn\u00edci zaregistruj\u00ed u v\u00e1s <strong>seznam e-mail\u016f<\/strong>. Zadaj\u00ed sv\u00e9 jm\u00e9no a e-mailovou adresu, a pokud jste tuto mo\u017enost povolili, mus\u00ed svou registraci znovu potvrdit prost\u0159ednictv\u00edm e-mailu, kter\u00fd obdr\u017e\u00ed.<\/p>\n<p>To znamen\u00e1, \u017ee maj\u00ed velk\u00fd z\u00e1jem o informace, kter\u00e9 jim poskytnete. D\u00edky tomu je mnohem snaz\u0161\u00ed p\u0159em\u011bnit potenci\u00e1ln\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na plat\u00edc\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>Jeden <strong>seznam e-mail\u016f<\/strong> Dob\u0159e strukturovan\u00e1 kampa\u0148 nab\u00edz\u00ed mnohem v\u00edce konverz\u00ed ne\u017e nap\u0159\u00edklad kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch. M\u016f\u017eete se klidn\u011b domn\u00edvat, \u017ee lid\u00e9 \u010dekaj\u00ed na va\u0161e e-maily, na nic se nezaregistrovali, \u017ee?<\/p>\n<p>N\u011bkter\u00e9 d\u016fvody, pro\u010d je e-mail tak \u00fa\u010dinn\u00fdm komunika\u010dn\u00edm prost\u0159edkem:<\/p>\n<ol>\n<li><strong> E-mail je sm\u011brov\u00e1n<\/strong><\/li>\n<\/ol>\n<p>V\u00e1\u0161 p\u0159edplatitel <strong>seznam e-mail\u016f<\/strong> U\u017e uk\u00e1zal, \u017ee m\u00e1 z\u00e1jem o to, co nab\u00edz\u00edte. To v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et velmi konkr\u00e9tn\u00ed a c\u00edlen\u00e9 nab\u00eddky.<\/p>\n<p>\u010c\u00edm v\u011bt\u0161\u00ed je v\u00e1\u0161 seznam e-mail\u016f, t\u00edm v\u00edce lid\u00ed oslov\u00edte a t\u00edm vy\u0161\u0161\u00ed bude v\u00e1\u0161 konverzn\u00ed pom\u011br. A v\u00edte: ka\u017ed\u00fd m\u00e1 e-mailovou adresu, na rozd\u00edl od \u00fa\u010dtu na soci\u00e1ln\u00edch s\u00edt\u00edch. \u0160ance, \u017ee oslov\u00edte svou c\u00edlovou skupinu prost\u0159ednictv\u00edm e-mailu, je tedy vysok\u00e1.<\/p>\n<ol start=\"2\">\n<li><strong> Efektivita e-mailu se d\u00e1 dob\u0159e m\u011b\u0159it<\/strong><\/li>\n<\/ol>\n<p>V e-mailov\u00e9m programu, kter\u00fd pou\u017e\u00edv\u00e1te, jsou v\u0161echna \u010d\u00edsla zaregistrov\u00e1na spr\u00e1vn\u011b. T\u00edmto zp\u016fsobem budete m\u00edt v\u017edy p\u0159\u00edm\u00fd p\u0159ehled o tom, kolik lid\u00ed otev\u00edr\u00e1 va\u0161e e-maily a jak \u010dasto (a na kter\u00e9) odkazy klikaj\u00ed.<\/p>\n<p>Jedn\u00e1 se o velmi cenn\u00e9 informace, kter\u00e9 v\u00e1m mohou pomoci vytvo\u0159it nej\u00fa\u010dinn\u011bj\u0161\u00ed kampan\u011b a newslettery.<\/p>\n<ol start=\"3\">\n<li><strong> V\u00e1\u0161 e-mailov\u00fd seznam<\/strong> <strong>a va\u0161e<\/strong><\/li>\n<\/ol>\n<p>Na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Facebook a Instagram, pou\u017e\u00edv\u00e1te platformy jin\u00fdch lid\u00ed. Mus\u00edte dodr\u017eovat podm\u00ednky, kter\u00e9 definuj\u00ed a kter\u00e9 mohou kdykoli zm\u011bnit.<\/p>\n<p>Ve chv\u00edli, kdy zm\u011bn\u00ed jak\u00e9koli konkr\u00e9tn\u00ed pravidlo, m\u016f\u017eete p\u0159ij\u00edt o v\u0161echny sv\u00e9 n\u00e1sledovn\u00edky, a tedy i potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>Nav\u00edc ne ka\u017ed\u00fd, komu se l\u00edb\u00ed va\u0161e firemn\u00ed str\u00e1nka, uvid\u00ed v\u0161e, co zve\u0159ejn\u00edte. To souvis\u00ed s algoritmy, se kter\u00fdmi tyto platformy pracuj\u00ed. Jejich p\u0159\u00edjmov\u00fd model se skl\u00e1d\u00e1 z reklam a cht\u011bj\u00ed je co nejv\u00edce podporovat.<\/p>\n<p><strong>Co pot\u0159ebujete k vytvo\u0159en\u00ed e-mailov\u00e9ho seznamu?<\/strong><\/p>\n<p>Krom\u011b toho, \u017ee je opravdu d\u016fle\u017eit\u00e9 tomu v\u011bnovat \u010das a pozornost, k vytvo\u0159en\u00ed a <strong>seznam e-mail\u016f<\/strong>. E-mailov\u00e9 adresy m\u016f\u017eete za\u010d\u00edt sb\u00edrat celkem snadno a levn\u011b.<\/p>\n<p>Va\u0161e z\u00e1kladn\u00ed po\u017eadavky, abyste mohli za\u010d\u00edt sb\u00edrat e-maily je\u0161t\u011b dnes:<\/p>\n<ul>\n<li>Str\u00e1nka.<\/li>\n<li>E-mailov\u00e1 marketingov\u00e1 slu\u017eba, jako je Mailchimp (zdarma a\u017e 2000 e-mailov\u00fdch adres), ActiveCampaign a MailBlue.<\/li>\n<\/ul>\n<p>Sta\u010d\u00ed po\u017e\u00e1dat o p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru. V\u00fdm\u011bnou za e-mailovou adresu je v dne\u0161n\u00ed dob\u011b pot\u0159eba nab\u00eddnout d\u00e1rek, jako je e-book, minikurz, checklist atd.<\/p>\n<p>Zeptejte se, zda chce n\u00e1v\u0161t\u011bvn\u00edk z\u016fstat informov\u00e1n o va\u0161ich p\u0159\u00edsp\u011bvc\u00edch a nab\u00eddnout za to n\u011bco v\u00fdm\u011bnou. Pamatujte, \u017ee tento d\u00e1rek mus\u00ed b\u00fdt ve v\u00fdklenku va\u0161eho webu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mnoho podnikatel\u016f si neuv\u011bdomuje, jak d\u016fle\u017eit\u00e9 je si na za\u010d\u00e1tku podnik\u00e1n\u00ed vybudovat e-mailov\u00fd seznam. Obvykle o tom za\u010dnete p\u0159em\u00fd\u0161let a\u017e po n\u011bjak\u00e9 dob\u011b a uvid\u00edte, jak\u00fd to m\u00e1 dopad na r\u016fst n\u00e1v\u0161t\u011bvnosti. Abych v\u00e1m s t\u00edm pomohl, p\u0159ipravil jsem pr\u016fvodce e-mailov\u00fdmi seznamy. Takto pochop\u00edte [\u2026]<\/p>","protected":false},"author":1,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":{"0":"post-1042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financas"},"_links":{"self":[{"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":0,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portaldiadia.com\/cs\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}